AKINYODE FAITH

Digital Marketing & Brand Strategy Professional

Lagos, NG.

About

Highly accomplished Digital Marketing and Brand Strategy professional with a proven track record of driving significant growth in brand awareness, engagement, and conversion rates. Leverages expertise in multi-platform campaign management, content creation, and data analytics to achieve quantifiable results, including a 30% increase in brand awareness and a 40% boost in page traffic. Adept at developing and executing strategic marketing initiatives that enhance online presence and generate leads.

Work

THE CVM CAREER COMPANY

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Brand Strategist and Graphic Designer

Victoria Island, Lagos, Nigeria

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Summary

Led brand strategy and graphic design initiatives for THE CVM CAREER COMPANY, significantly enhancing brand visibility and audience engagement.

Highlights

Spearheaded comprehensive branding strategies, boosting brand awareness by 30% within six months through targeted initiatives.

Managed social media accounts, driving a 25% increase in engagement through strategic content creation and consistent posting.

Designed and vetted visually appealing marketing materials, including logos and flyers, ensuring consistent brand identity and messaging across all platforms.

Developed and maintained a dynamic content calendar, ensuring a consistent flow of engaging content that resonated with the target audience and reflected brand values.

Entimos Atelier

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Digital Marketer and Social Media Manager

Ilorin, Kwara, Nigeria

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Summary

Orchestrated digital marketing campaigns and social media presence for Entimos Atelier, significantly increasing traffic, lead generation, and conversion rates.

Highlights

Strategized and executed multi-platform digital marketing campaigns, achieving a 40% increase in page traffic and a 25% boost in lead generation.

Curated compelling content for social media accounts, growing followers by 30% and improving engagement rates by 20% through strategic scheduling and audience targeting.

Produced and optimized visually appealing graphics and videos, ensuring consistent brand identity and a recognizable online presence.

Leveraged data analytics tools to monitor campaign performance, providing actionable insights that drove a 15% increase in conversion rates and informed ongoing optimization strategies.

Certificates

Google Digital Marketing and E-commerce Professional Certificate

Coursera

Digital Strategy

Illinois University

Content Marketing

eMarketing Institute

Introduction to Social Media Marketing

Meta Facebook

Strategic Planning and Executing

University of Virginia

Skills

Marketing Strategy

Digital Marketing, Brand Strategy, Campaign Management, Strategic Planning, Business Development Strategies, Market Research.

Social Media Management

Social Media Marketing, Content Creation, Content Calendar Management, Audience Targeting, Engagement Optimization.

Brand Management

Branding, Brand Identity, Brand Awareness, Visual Branding, Messaging Strategy.

Graphic Design

Visual Communication, Logo Design, Marketing Collateral Design, Video Production.

Data Analysis

Marketing Analytics, Performance Monitoring, Conversion Rate Optimization (CRO), Lead Generation, SEO/SEM (inferred).

Sales & Business Development

Sales and Marketing, Business Development Strategies, Lead Generation.

Creativity & Innovation

Innovation and Creativity, Problem Solving, Strategic Thinking.